We rate UK pet food A to F based on ingredients, nutrition, transparency, and safety. Money never touches the score.
Partnerships
“Money never touches the score.Partnership revenue funds the platform. It does not influence PQS grades. That independence is the only reason shoppers trust us, and the only reason working with us means anything.”
Why Pawfully
The trust signal your shoppers are looking for
Discovery at the right moment
Quality-conscious shoppers find your products through PQS scores, compare pages, and species browsing. High-intent traffic from people who care what goes into their pet's food.
Independent endorsement
An A to F grade from an independent source carries more weight than any claim you make yourself. If your food is good, our score says so. No commercial influence, ever.
Traffic you can measure
Every click Pawfully sends to your website goes through a tracked link. We send you a monthly summary so you can verify the numbers against your own analytics before paying anything.
Who are you?
Tell us about your business
Select what best describes you. We will show you the partnership streams that make sense for your business.
Get found by shoppers who care about quality.
Claim your brand page
Own your profile, update your logo and description, see your PQS grades.
PQS badge on your website
An independent A to F grade with the full scale and expandable legend. Two lines of code, works on any platform. Score change alerts by email.
Redirect traffic
Every Buy now click on Pawfully routes to your site through a tracked link. Monthly summary so you can verify the numbers. First 90 days free.
Featured placement
Your product in a featured slot on relevant category and species pages. PQS grade always shown alongside. Score never altered.
All your brands. One account. One monthly picture.
All brands under one account
Every brand you manufacture under one partnership account. One contact, one invoice.
Monthly score summary
A clear email on the first of each month showing every brand's current PQS grades and any changes since the previous month.
Score change alerts across all ranges
Email notification the moment any product's grade changes. Know before your retail partners do.
PQS badge across all brand sites
Deploy the badge across all your brand websites under one embed key and one Stripe subscription.
Quality scores across your catalogue. Shoppers to your store.
Badge across your whole catalogue
Embed the PQS badge on every product listing page. Two lines of code, works on Shopify, WooCommerce, or any platform. Score change alerts by email.
Where to Buy listing on Pawfully
Your store appears on every relevant Pawfully product page. Shoppers who want to buy see your store listed alongside the product's full score.
Redirect traffic
Quality-conscious shoppers coming from Pawfully are already interested. Tracked monthly. 90 days free.
The quality expert, always on shift at your counter.
Your shop profile on Pawfully
A page at pawfully.pet/shop/[yourshop] showing your name, location, and the highest-scoring products you stock. Share it on social or in your window.
Printable QR code for your counter
A QR code that links to your shop profile. Print it, stick it on the counter. Customers scan it and see the quality scores for products you stock.
iPad feeding calculator kiosk
Five questions. Two recommendations from your shelves. Customers save their plan with their email and take it home. Resets automatically between customers.
Feeding plan email to every customer
Customers who enter their email receive their pet profile and product recommendations. Every saved plan is a reason to come back and buy the same food again.
Something else?
Other types of partnership
These do not fit the B2B model above. Reach us directly at hello@pawfully.pet and tell us what you have in mind.
Press and media
Coverage requests, data queries, interview opportunities. We are happy to share what we know about the UK pet food market and how independent scoring works.
Vet practices
If you advise clients on nutrition and want to point them to independent scores, or if you are interested in contributing vet-verified guidance to the platform, get in touch.
Academic and research
Universities, research bodies, and nutrition scientists working in the pet food space. We are open to data sharing and research collaborations where the public benefit is clear.
Charities and organisations
Animal welfare organisations, rescue centres, breed clubs, and pet charities. If improving the quality of food that animals eat aligns with your mission, we would like to hear from you.
Veterinary practices
Manage your practice on Pawfully
Claim your listing on our UK-wide vet directory. Update your details, add photos, showcase your team.
Find your practice in the vet directory and claim it.
We verify your RCVS number. Usually one to two working days.
Update your listing. Optionally upgrade to Professional.
Claim your listing on our UK directories, update your details, and help pet parents find you. Free to get started, with a Professional tier for shops and practices who want more.
🩺
Veterinary practices
Claim your listing on our UK vet directory. Update hours, species, services, and emergency availability. Verified via the RCVS register.
Verification usually takes two to three working days
💡
Directory listing and B2B partnership are separate products. If you run an independent shop, you can manage your directory listing (hours, location, brands stocked) and also apply for the B2B Independent Shop partnership (in-store kiosk, QR code, feeding plan emails). The two work together but are billed and managed independently. One login covers all partner types.
Partner access
Already a partner?
Sign in to manage your profile, update badge settings, and see what Pawfully is sending to your site.
or
Magic links are sent to your verified partner email and expire after 15 minutes.