Fetching the good stuff
We rate UK pet food A to F based on ingredients, nutrition, transparency, and safety. Money never touches the score.
Quality-conscious shoppers find your products through PQS scores, compare pages, and species browsing. High-intent traffic from people who care what goes into their pet's food.
An A to F grade from an independent source carries more weight than any claim you make yourself. If your food is good, our score says so. No commercial influence, ever.
Every click Pawfully sends to your website goes through a tracked link. We send you a monthly summary so you can verify the numbers against your own analytics before paying anything.
Select what best describes you. We will show you the partnership streams that make sense for your business.
Own your profile, update your logo and description, see your PQS grades.
An independent A to F grade with the full scale and expandable legend. Two lines of code, works on any platform. Score change alerts by email.
Every Buy now click on Pawfully routes to your site through a tracked link. Monthly summary so you can verify the numbers. First 90 days free.
Your product in a featured slot on relevant category and species pages. PQS grade always shown alongside. Score never altered.
These do not fit the B2B model above. Reach us directly at hello@pawfully.pet and tell us what you have in mind.
Coverage requests, data queries, interview opportunities. We are happy to share what we know about the UK pet food market and how independent scoring works.
If you advise clients on nutrition and want to point them to independent scores, or if you are interested in contributing vet-verified guidance to the platform, get in touch.
Universities, research bodies, and nutrition scientists working in the pet food space. We are open to data sharing and research collaborations where the public benefit is clear.
Animal welfare organisations, rescue centres, breed clubs, and pet charities. If improving the quality of food that animals eat aligns with your mission, we would like to hear from you.
Claim your listing on our UK-wide vet directory. Update your details, add photos, showcase your team.
Sign in to manage your profile and see analytics.
Magic links expire after 15 minutes.
Not claimed yet? Find your practice
Directory partners
Claim your listing on our UK directories, update your details, and help pet parents find you. Free to get started, with a Professional tier for shops and practices who want more.
Claim your listing on our UK vet directory. Update hours, species, services, and emergency availability. Verified via the RCVS register.
Verification usually takes one to two working days
Claim your listing on our UK shop directory. Update hours, species, services, and delivery details. Verified via Companies House.
Verification usually takes two to three working days
Directory listing and B2B partnership are separate products. If you run an independent shop, you can manage your directory listing (hours, location, brands stocked) and also apply for the B2B Independent Shop partnership (in-store kiosk, QR code, feeding plan emails). The two work together but are billed and managed independently. One login covers all partner types.
Sign in to manage your profile, update badge settings, and see what Pawfully is sending to your site.
Magic links are sent to your verified partner email and expire after 15 minutes.
Not a partner yet? Apply above.
“If your food is genuinely good,
we want pet parents to find it.”
That is the entire partnership proposition. 🐾